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In the studio

What changes when the map has to survive a consultation, three technicians, and a client who brings a photograph.

The consultation problem is a vocabulary problem

A client cannot name what she wants. She brings a photograph, says 'natural but not boring', or points. What she can do reliably is choose between two things put in front of her. The shape pages are built for exactly that moment: the styles open to her eye shape, side by side, with one line each on what it does. Turn the screen around rather than describing it.

What to standardise across a team, and what not to

Standardise the vocabulary and the zone convention — every technician in the room meaning the same thing by 'peak', 'outer third', and 'squirrel'. Do not standardise the values. Two technicians working from the same map on the same client should still be reading her lash line, and a house rule that fixes the numbers turns a reference into a script.

Printing it

Every diagram on this site is drawn to stay readable in black and white on plain paper. That is a deliberate constraint, not a coincidence — a map that only works on a backlit screen is not usable in a room where the client is lying down and the phone is somewhere else.

What it is worth explaining to a client, and what is not

Worth explaining: why her eye shape narrows the options, and what the chosen map is doing about it. Not worth explaining: the physics. A client who understands the first is easier to satisfy and comes back; a client given the second usually hears it as an excuse.

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Also here: learning to map · teaching from this · what your clients ask